First Page of Google – SEO Basics
In this video Neil Patel shares with you how to own the first page of Google.
Do you know what’s better than being on page 1 on Google? And no, it’s not being ranked #1 on Google. There’s actually something better than that. Today I’m going to show you how to own the front page of search – not just ranking #1, but owning the first page of Google.
How to rank on page one, or even number one, I’m gonna teach you how to own the first page.
Interlink your Content.
So, let’s say you’re trying to rank for a term like SEO, or online marketing. If you have a article that’s super in depth about that topic, you can create other offshoots.
Don’t Duplicate your Content.
A lot of people when they’re trying to rank for a term like online marketing, they’ll take the same content and regurgitate it throughout their whole site. If you do that, Google’s not gonna wanna rank duplicate content from your own site multiple times, that would create a terrible user experience. If you do that you’re not gonna do well, so don’t duplicate your own content. Write fresh, unique stuff that you already haven’t written about.
If you build links to your site, you’re gonna rank higher, you know that, but you also wanna build links to every version of your post that you’re trying to dominate page one for. So by using Ahrefs, they have a feature called link intersect.
You can put in your URL, as well as other competitor URLs, and it’ll show you who links to your competitors, but not linking to you. The beautiful part about this feature is, if someone links for three, or four, or five of your competitors, but not you, there’s a good chance you could potentially convince them to also link to you, because you know they’re open to linking to other sites within your space.
So, using the link intersect tool, you can see who’s linked to other online marketing articles, or other online marketing sites. You see that, then from there, what you’ll wanna do, is hit up those sites, and asked them, hey, you got a detailed post that you cover A, B, and C, that your competition may not, ask ’em to link to you as well. And don’t just do that for your main post on that subject, but also do it in regards to your secondary and third pages that are also around that same topic.
Promote your Articles on the Social Web.
From Facebook, to Twitter, to Linkedin, you’ve heard this before, you wanna promote your main articles, as well as your sub-articles that are also around that topic. But what most people don’t tell you when it comes to social promotions is, and you know this, you share a article on Twitter or Facebook, most of your fans or friends aren’t gonna see it, so you don’t wanna just share it once, you wanna share it four or five times over the next six months.
By doing this, you’re gonna continually get more eyeballs, more shares, indirectly, some of those people may link to the article, leave a comment, this will help with engagement, better user metrics, and that should help with overall rankings in the long run.
No One Likes Outdated Content.
You publish content, it gets outdated over time, it’s natural, even if you write about tools and tips.