What Content Marketing in 2019 Looks Like.
The blogosphere is competitive. There’s over a billion blogs. That’s one blog for every seven people. How are you going to compete? What is content marketing going to look now in today’s competitive environment?
How many of you push out content and get very little traffic to it? In 2019 content won’t rank as well as it used to. Today I’m going to share with you how to get content marketing work for your business in 2019.
See in 2019 content won’t rank as well as it used to. Yes they say content is king, but you already know there’s over a billion blogs.
Nowadays Google isn’t just picking from, hey what content do we want to rank because we lack content.
They’ know we have content on everything under the sun, and the same thing a hundred other times. So now they’re just not picking, what content do we want to rank for, but looking for authority and user metrics, and even looking at when was the content created.
Why would they wanna rank a content that’s two years old, when they can rank something that’s less than one week old.
TIP 1 Regularly Update Your Content.
So when it comes to content marketing in 2019, you need to make sure that your content’s also being up to date. If you don’t update your old content, you’re not going to get as much love as people who’re continually pushing out new fresh content.
Tip 2 Do Note Regurgitate the Same Information.
People are tired of reading 12 SEO tips that’ll double your traffic. You can google it, there’s probably different variations of that number, but there’s probably hundreds of articles on that subject. Write something new, fresh, that hasn’t been seen before, you’re more likely to get traffic, rankings, and even social shares.
TIP 3 Create Video and Audio Based Content.
Text is overrated, it doesn’t help you connect with people as much as video. I still love text, I still crank out text, but the future is video. It’s much more personable, people get to know you, your personality, your company better. So create video based content, upload it to YouTube, Linkedin, heck you can even do Twitter and Instagram if it’s short enough, and of course Facebook.
Don’t share the same video over and over again, like sharing your YouTube video on Facebook. You gotta take that video all over again, and re-upload it into Facebook. Linkedin for example, you gotta re-upload the video all over again versus sharing the link to that Facebook video. Or that YouTube video.
Now with audio you wanna create a podcast, it’s easy, you can just bust out your phone, create a audio file, upload it to iTunes or Lip Sync, and you’re off and to the races.
Same with video, you don’t actually have to go into a studio like I am, and shoot all these fancy videos and pay money. You can just bust out your phone. I would even say most the time, from all the tests we’ve ran, the videos that you end up running on your iPhone convert better if you’re selling a product or service.
Tip 4 Promote Your Content.
In 2019 you gotta spend more time promoting than writing.